Flavored Carbonated Beverages: A Case Study on Bisleri Pop

"Flavored carbonated beverages" are popularly known as "Soft Drinks" which typically contain water, a sweetener, and flavouring agent. It may also caffeine, coloring, preservatives, other ingredients. Soft drinks the beverage of choice for millions people, second only to water. The first marketed soft in Western world appeared 17th century, were made water lemon juice sweetened with honey. There no nutritionally beneficial components drinks. mostly consist filtered refined sugar. Bisleri International (Bisleri) re-entered Indian drink market February 2016 introduction "Bisleri Pop." Bisleri, on hand, will face number hurdles coming days. To begin with, two multinational corporations (MNCs), Coca-Cola PepsiCo, dominated price flavour pyramid India's soft-drinks market. case study BISLERI POP, an firm, focuses some main problems, such company's competitive position, strengths weaknesses its marketing strategies, consumer awareness, customer perception, cultural differences, so on. This was conducted using descriptive research design. Google web sources used get primary data. In order do comparison analysis, information from Pvt. Ltd. websites is used. Even though Pop one most well-known respected bottled brands India, people not impressed by it.